Tuesday 28 February 2017

Why it’s always an Apple a day for me…



Shaurya Kamath, an Apple user, recounts her fascination and love for all things Apple.

“I was in college when my portable CD player fell down from my study table top and shattered. To say that I was more shattered than my player would be an understatement – I burst into tears and was inconsolable for days. I have always been a music buff – music is my drug. I need it while I work, when I go for a run, when I cook for my family…suddenly bereft of music, I was lost,” recounts Shaurya Kamath*, an investment banker.

A neighbour had recently bought an iPod and she recommended that Shaurya try it too. “I had seen the little blue iPod she had, and I always wondered – what a tiny little thing it is! I didn’t think it could play much music. But when I tried it, I was blown away by the sound quality! It held up to 250 music tracks and it sufficed for all my needs.”

She quickly gathered more information on the product – in those days, the iPod mini was more in vogue than other music players. “That was my first introduction to Apple products,” Shaurya recounts. “I still use that iPod, though it has been years now since I bought it. There has been no lag in its performance and it is just like new,” she beams.

Three years ago, she was deputed to Mumbai for a brief while and was asked her choice for a working laptop. “I quickly chose the MacBook – everyone has been raving about it but I never thought of buying it for myself. When I started using it, I realised what the fuss was about – and what I had been missing all along. I even bought a MacBook for my personal use at home, and I carry it with me wherever I go. It is simply flawless – just like the iPod, it has never given me any trouble. I only took it to a premium Apple store last year when I wondered if I should get an update to my OS, but the engineer there advised me against it because the device was working so well already,” she remembers.

And despite the backlash it received last year, Shaurya was amongst the first to buy the iPhone 7. “Just three months before, I had bought the Apple smartwatch. I now have all the Apple products I need!” she grins. When asked if she didn’t think twice about buying the iPhone 7 after initial bad reviews and many lacunae in design, she retorts, “What is there to think about? It’s still an Apple   product. I trust the Apple premium stores to sort out any performance issues.” She says that her iPhone 7 has been performing “exceptionally well” and it has many improvements in both looks and performance factors. “I am in awe of the iPhone camera – it just gets better and better with each phone!” she exclaims.

She says is now excitedly looking forward to the launch of the iPhone 8 this year. “I have been reading up on its rumoured tech enhancements, and I am eagerly waiting to get my hands on the phone,” she claims. Remind her of the hefty price tag that comes with each iPhone, and she says, “That Apple products are expensive is a misconception. Everyone is fixated on the price aspect – but think about what the price entails. You get cutting edge technology, the most sophisticated hardware and absolutely no performance issues. I have never heard of any Apple user having to replace the product after just two years of use. Other brands do not perform so well.

“Plus, there is a global community of Apple users that is always on hand to support and help each other if anybody has a question. And if there is a big technical problem that only an expert can solve, the authorised Apple service centre looks over the issues and advises what to do. I feel that every Apple user is in safe hands even after buying the product, so why look at another brand at all?” she reasons.
She surmises that using an Apple product is not just about handling a certain gadget – it becomes a way of life. “I am used to Apple’s sophisticated technology and I am not very impressed with Android devices,” she says. “I will always be an Apple fangirl.”